To measure a page’s popularity, Google ranks it on a scale from 1 to 10 and calls that number a “page rank” (PR). Each page is ranked individually and is tied to the rank of its parent page. Therefore, if the PR of a homepage (which is considered to be the parent of all inner pages) is high, we expect to see a high PR spread across the entire site.

With any online business, generating traffic to view the products or services you have to offer is essential.

Are you serious about driving traffic to your website? If you are then you should develop a linking strategy. People follow the recommendations of trusted websites.

When it comes to linking strategies for your website you need to concentrate on one word. Backlinks! Here are some basic ways to get backlinks to your website.

I have discovered the secret to improving link popularity for any website

For those who understand Internet marketing, linkbait is merely a new term for a simple but effective concept that drives more traffic to your website.

It can be really difficult to build links if your site isn't established. Here are some really good ways for beginners to build links.

Off Page search engine optimization, is equally as important as on page optimization, when it comes to gaining a high pagerank with the search engines.

Search engines still value quality inbound links to a Web site for higher rankings. However, the emphasize is now on the quality, not the quantity of links.

Backlinks are the name of the game on the Internet. Without them, nobody would find other websites, and the Internet would not be a web at all. Google gives you a thumbs up the better you are tied into the web. So, how do you get good backlinks to put yourself into a better position?

Link exchange scam is an interesting theme for a study per se and still awaits its researchers. But in the meanwhile the SEO community is being successful in summarizing the guidelines for the most perfect link exchange scam. (Please, don't take them seriously:)

Climb to the top of the search engines without having hundreds of thousands of inbound links

In this article, I will share with you some of the deadly sins that you must avoid when you are getting back links to your site, so as to prevent the search engines from waving the red flag at you.

Part of SEO or search engine optimization is ensuring that you have enough sites around the Internet that are linking back to you

This article discusses the importance of building link popularity with inbound links. Also included in the contents are the pros and cons of using link building directory submission services vs. link building by submitting to article directories.

Link exchange programs connect web masters together who are interested in trading links to each others' web sites. The reason for exchanging links is to drive more traffic to the sites.