Practitioners must play a more active role in shaping a corporation’s ethics policy and safeguarding its reputation through a communications program that addresses the needs of all of its constituents.

As a corporate communications professional, there is a good possibility that you will be your company’s first line of defense. Chances are that when a crisis hits, you will be among the first to know, if not the first. You will also be front and center as the voice and face of the company. Being well-prepared for any and all contingencies is a must and will speed the reputation recovery process.

Social Media Transforming Business-to-Business Public Relations

Recent blog by Public Relations Society of America CEO highlights PR’s embrace of social media

Social Media: Its Role in Crisis Communications

Social Media Builds Corporate Reputation

Council of Public Relations Firms’ White Paper sees greater value for public relations than advertising

We at Makovsky + Company, a New York-based PR firm, regularly scrutinize our clients’ crisis plans as well as prepare plans for those who may not have one in place.

Because a romantic gift basket can contain virtually anything, it is a very easy gift to decide on and shop for All Seasons Gift Basket. Of course, the easiest way to give a gift basket is to choose one from of websites that specialize in all types of gift baskets for any occasion. Maybe because gift baskets have the word, “basket” in it, many people may think that it is a gift choice mainly for women.

Some business owners really do believe that their competitors are luckier than they are when it comes to getting their press releases or story placements into the right, targeted publications. If there is one sure and certain thing in the changing, evolving practice of public relations, it is that “luck” is never a component (at least not a stated one) of any successful PR effort.

When pitching your story to the press, there is something important to keep in mind: if you want to get the attention of the press, you have to think like the press. In the 20+ years I’ve been

In my 20 years in the public relations business, if I had a nickel for every time a client asked me to get them on Oprah it is safe to say that I would be a very wealthy woman at this point in my care

If you are struggling to decide what media to choose for your company’s marketing campaign - you are not alone. In fact, most people have similar issues navigating the myriad of media opportuni

Tampa, FL- Companies wanting to make the most of their PR budgets these days are discovering one of the industry’s best kept secrets that is effective, mitigates risk and beats the tr

“If I was down to my last dollar, I’d spend it on public relations.” -- Bill Gates Tampa, FL- As unlikely as it is that Bill Gates would ever be down to

Springville, Utah – 1 October 2008 – Namifiers, LLC, a United States manufacturer of identification and promotional products , recently donated over $1,000 to the Atlanta 2-Day Walk for

Microscopic dust or multi-million dollar niche? Do you promote with a squeak or a roar? Learning to make the right decisions can do a whole lot more than help you survive - make the right choices, and

Public relations involves supervising and assessing public attitudes, and maintaining mutual relations and understanding between an organization and its public. The function of public relations is to improve channels of communication and to institute new ways of setting up a two-way flow of information and understanding.

Who doesn’t want to get the word out about their company, service, or product? As a publicity expert with more than twenty years experience in the field, I have encountered hundreds of compan

Verbatim is the first brand to launch a single-sided, writeable dual-layer HD DVD-R with 30 GB of data capacity, which is compatible with current drives and burners in the market. The new, high-defini

A new blog is started somewhere in the world every minute. There are over 10 million new websites started everyday. I do not know about you, but these are staggering numbers to me. Many of these blog

1. When you hire a B2B appointment setting service you will be able to rely on them for your results. In other words, gone are the days that you have to do things on your own. You can worry about more

We all know the score by now... something to do with us killing our own home... literally bleeding it dry of natural resources, sweeping away it's tender green forests to make way for our sprawling su

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